WhatsApp Usage Policy

Transparent information about how we use WhatsApp Business API to communicate with you

Last Updated: February 5, 2026

1. Service Operator Identity

📱 WhatsApp Service Operated By

This WhatsApp service is operated by PugArch Technology Pvt Ltd, a private technology service provider.

Company Name: PugArch Technology Pvt Ltd

Type: Private Limited Company (Technology Service Provider)

Registered Office: L-18 LIG Mahada Colony, Laxman Nagar, Manewada, Nagpur, Maharashtra - 440027, India

Email: info@pugarch.in

Phone: +91 8180006916

2. Government Relationship Clarification

⚠️ IMPORTANT NOTICE

PugArch Technology Pvt Ltd is NOT a government authority and does not issue official government decisions.

We are a private technology service provider that develops and operates digital communication platforms. Our services may be utilized by various organizations, including government departments and public authorities, for stakeholder communication purposes.

What this means:

  • We provide the technology platform and infrastructure
  • We do not represent or impersonate any government body
  • We do not issue licenses, certificates, or official government documents
  • We do not make governmental decisions or policy determinations
  • Our role is strictly limited to technology service provision

2.1 Platform Usage by Government Departments

The platform may be used by government departments for citizen communication, including:

  • Service notifications and updates
  • Application status tracking
  • Appointment confirmations
  • Public information dissemination
  • Citizen grievance acknowledgments

Clarification: When government departments use our platform, they are the message senders and decision-makers. We merely provide the communication infrastructure. All official government communications, decisions, and services remain the responsibility of the respective government department.

3. Purpose of WhatsApp Communication

3.1 Permitted Use Cases

We use WhatsApp Business API exclusively for the following purposes:

✅ Transactional Notifications

  • • Order confirmations
  • • Payment receipts
  • • Booking confirmations
  • • Delivery updates

✅ Service Updates

  • • Account status changes
  • • Application progress
  • • Appointment reminders
  • • Service alerts

✅ Customer Support

  • • Query responses
  • • Technical assistance
  • • Issue resolution
  • • Help desk support

✅ Opt-In Communications

  • • Subscribed updates
  • • Requested information
  • • Consent-based alerts
  • • User-initiated messages

3.2 Prohibited Use Cases

We do NOT use WhatsApp for:

❌ Promotional or Marketing Messages

No unsolicited advertisements, sales promotions, or marketing campaigns

❌ Spam or Unsolicited Messages

No bulk messaging without explicit user consent

❌ Third-Party Marketing

No sharing of contact information with third parties for marketing

❌ Prohibited Content

No illegal, harmful, or policy-violating content

4. Opt-In Mechanism

🔐 Consent-Based Communication Only

We send WhatsApp messages ONLY to users who have explicitly opted in through documented consent mechanisms.

4.1 How Opt-In Works

You may opt in to receive WhatsApp messages through:

  • Website Forms: Checking a consent checkbox during registration or service signup
  • Mobile App: Enabling WhatsApp notifications in app settings
  • SMS Confirmation: Replying "YES" to an SMS opt-in request
  • In-Person Consent: Providing written or verbal consent (documented)
  • Service Enrollment: Agreeing to WhatsApp communication as part of service terms

4.2 Consent Requirements

All opt-ins must meet the following criteria:

  • Explicit: Clear, affirmative action required (no pre-checked boxes)
  • Informed: Users are informed about what they're consenting to
  • Documented: Consent records are maintained with timestamps
  • Specific: Consent is specific to WhatsApp communication
  • Revocable: Users can withdraw consent at any time

Example Opt-In Language

☑️ "I agree to receive transactional notifications and service updates via WhatsApp from [Service Name] operated by PugArch Technology Pvt Ltd. I understand I can opt out at any time by replying STOP."

5. Opt-Out Mechanism

🚪 Easy Opt-Out Anytime

Users may opt out at any time by replying STOP. Opt-out requests are processed immediately.

5.1 How to Opt Out

You can stop receiving WhatsApp messages through any of these methods:

Method 1: Reply STOP

Simply reply with the word STOP to any WhatsApp message you receive from us.

Example:

You: STOP

System: You have been unsubscribed from WhatsApp notifications.

Method 2: Account Settings

Log in to your account and disable WhatsApp notifications in communication preferences.

Method 3: Email Request

Send an email to info@pugarch.in with your phone number and opt-out request.

Method 4: Contact Support

Call +91 8180006916 and request to be removed from WhatsApp communications.

5.2 Opt-Out Processing

  • Immediate Effect: Opt-out requests are processed within minutes
  • Confirmation: You will receive a confirmation message acknowledging your opt-out
  • No Further Messages: You will not receive any further WhatsApp messages (except opt-out confirmation)
  • Re-Opt-In Available: You can opt back in at any time through the same channels

⚠️ Important Note

Opting out of WhatsApp messages does not affect other communication channels (email, SMS) unless you separately opt out of those. Critical service-related messages (e.g., security alerts, account verification) may still be sent via other channels as required for service delivery.

6. Message Categories

WhatsApp messages you receive from us fall into the following categories:

📋 Transactional Notifications

  • • Order/booking confirmations
  • • Payment receipts
  • • Delivery status updates
  • • Transaction alerts

🔔 Service Notifications

  • • Account status changes
  • • Application updates
  • • Appointment reminders
  • • Service alerts

💬 Support Responses

  • • Answers to your queries
  • • Technical support
  • • Issue resolution updates
  • • Help desk responses

📢 Acknowledgments

  • • Request confirmations
  • • Submission receipts
  • • Feedback acknowledgments
  • • Opt-in/opt-out confirmations

Note: All messages are service-related and non-promotional. We do not send marketing, advertising, or sales messages via WhatsApp.

7. Data Handling Principles

🔒 Your WhatsApp Data is Protected

We collect and use WhatsApp data solely for service delivery. Your data is never sold, shared for marketing, or used for purposes beyond what you consented to.

7.1 Data We Collect

  • Phone Number: Your WhatsApp-registered phone number
  • Message Content: Messages you send to us (for support purposes only)
  • Delivery Status: Whether messages were delivered, read, or failed
  • Timestamps: When messages were sent and received
  • Profile Information: Name and profile picture (as provided by WhatsApp API)

7.2 How We Use WhatsApp Data

  • Sending service notifications and transactional messages
  • Responding to customer support inquiries
  • Maintaining message delivery logs for compliance
  • Improving service quality and user experience
  • Complying with legal and regulatory requirements

7.3 Data Protection Commitments

No Selling or Sharing

WhatsApp data is never sold, rented, or shared with third parties for marketing

No Cross-Platform Marketing

WhatsApp contacts are not used for email or SMS marketing without separate consent

Secure Storage

All data is encrypted and stored on secure, compliant infrastructure

Limited Retention

Data is retained only as long as necessary for service delivery and compliance

8. WhatsApp Commerce Policy Compliance

Our use of WhatsApp Business API strictly complies with WhatsApp Commerce Policy:

  • No Prohibited Content: We do not send messages containing illegal, harmful, or policy-violating content
  • No Spam: All messages are opt-in based and relevant to the user
  • Accurate Information: All information shared is truthful and not misleading
  • Respect User Privacy: User data is handled in accordance with privacy regulations
  • Quality Messaging: Messages are well-formatted, clear, and provide value to recipients
  • Timely Responses: Customer inquiries are responded to promptly

9. WhatsApp Platform Disclaimer

WhatsApp is a messaging platform owned and operated by Meta Platforms, Inc.

  • We are an authorized user of WhatsApp Business APIs
  • We are not affiliated with, endorsed by, or representing Meta Platforms, Inc.
  • WhatsApp service availability and features are controlled by Meta
  • All WhatsApp communications are subject to WhatsApp's Terms of Service and Privacy Policy
  • We are not responsible for WhatsApp platform changes, outages, or policy modifications

For WhatsApp platform issues, please refer to WhatsApp Legal Information.

10. Your Rights

Regarding WhatsApp communications, you have the right to:

  • Opt Out: Stop receiving WhatsApp messages at any time (reply STOP)
  • Access Data: Request a copy of WhatsApp data we hold about you
  • Delete Data: Request deletion of your WhatsApp conversation history
  • Correct Information: Update your phone number or profile information
  • File Complaints: Report policy violations or inappropriate messages

To exercise your rights, contact us at info@pugarch.in or call +91 8180006916.

11. Policy Updates

We may update this WhatsApp Usage Policy to reflect changes in our practices, WhatsApp policies, or legal requirements. Significant changes will be communicated via:

  • WhatsApp notification to opted-in users
  • Email notification
  • Website announcement

Continued use of WhatsApp services after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions, concerns, or requests regarding WhatsApp communications:

PugArch Technology Pvt Ltd

L-18 LIG Mahada Colony, Laxman Nagar, ManewadaNagpur, Maharashtra - 440027, IndiaEmail: info@pugarch.inPhone: +91 8180006916Website: www.pugarch.in

Summary

✅ WhatsApp service operated by PugArch Technology Pvt Ltd (private technology provider)

✅ We are NOT a government authority

✅ Platform may be used by government departments for citizen communication

✅ Messages sent only after explicit opt-in

✅ No promotional or unsolicited messages

✅ Easy opt-out: Reply STOP anytime

✅ WhatsApp data not sold or shared for marketing

✅ Full compliance with WhatsApp Business and Commerce Policies